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Element Home Loans, a division of NFM Lending

Tools for before, during, and after the loan.

The tools The Mortgage Planner uses at every stage of the transaction, from winning the client to earning the next referral.

  • Before
  • During
  • After

Element Linktree

Put all your links in one place with a Linktree for you, your clients, and your partners.

View a sample

The toolkit, stage by stage

Not every service below is included with Element. Third-party tools are recommendations from The Mortgage Planner and may have their own costs.

1

Before

Win the client and set up the deal.

  • Download

    Lead tracker

    Track every lead and your team’s follow-up in one workbook.

    Download
  • Template

    Canva marketing template

    A ready-made Canva design to customize for your marketing.

    Open in Canva
  • Tool

    Trello

    Organize your pipeline, tasks, and follow-up on visual boards.

    Log in
  • Tool

    Slybroadcast

    Send voicemail messages to your whole list at once.

    Visit
  • Tool

    Microsoft Bookings

    Let clients and partners book time on your calendar.

    Learn more
2

During

Keep everyone informed from application to closing.

  • Download

    Status Gram

    A status update to keep clients and agents in the loop through the loan.

    Download
  • Tool

    SendOutCards

    Send printed, personalized cards and gifts at key moments.

    Open app
  • Element

    Marketplace extras

    More tools and resources from Element Marketplace.

    View extras
  • Tool

    MBS Live

    Live mortgage bond pricing to time locks and talk rates with confidence.

    Visit
  • Tool

    MBS Highway

    Market data and client-ready tools for rate and market conversations.

    Log in
3

After

Stay in touch and earn the next deal and the referral.

  • Element

    MP360

    The Mortgage Planner’s system for staying connected with past clients.

    Learn more
  • Tool

    Total Expert

    Automated marketing to keep past clients and partners engaged.

    Log in
  • Element

    Element Monthly

    Monthly content to stay in front of your past clients.

    Visit
  • Tool

    Magazine gift program

    Send clients a magazine subscription as a lasting thank-you.

    Visit
  • Tool

    Homebuyer privileges

    Genworth’s resources and benefits for new homeowners.

    Visit

Questions about any of these tools? Email ElementMarketplace@elementhl.com.

© 2026 NFM, Inc. dba Element Home Loans. Element Marketplace by The Mortgage Planner. Company NMLS #2893. Equal Housing Lender. For internal use by Element Home Loans associates.